Google has announced significant updates to its Google Merchant Center Next product analytics, highlighting changes in terminology and functionality. Most notably, the term 'Organic conversions' is now replaced with 'Purchases' to better reflect user actions. Further, users can specify traffic to Product Detail Pages (PDPs) instead of simply products. Additionally, 'Conversion Settings' has been renamed to 'Key Event Setup', indicating an evolution in metrics tracking. These updates aim to streamline analytics and enhance clarity for e-commerce operators managing their product performance.
"Google is rolling out additional analytics reporting changes in GMC Next, including a replacement of 'conversions' with 'purchases' and specifying its traffic to PDPs rather than products."
"The update also features a renaming of Conversion Settings to Key Event Setup, reflecting a shift in how Google Merchant Center addresses e-commerce analytics."
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