In February 2025, Google Ads experienced a temporary issue within Google Merchant Center that resulted in the loss of some conversion data for certain advertisers. Although the engineering team has resolved the issue and reporting is now functioning correctly, Google stated that the lost data is unrecoverable. The exact extent of the impact and specific dates of data loss remain unclear. Google has acknowledged the concern this situation has caused among advertisers and apologized for any disruption experienced during this period.
Google Ads has confirmed a loss of conversion data for some advertisers using Google Merchant Center in February 2025, which is unrecoverable.
Google has apologized for the impact of the conversion data loss on reporting and analysis, while assuring advertisers that the underlying issue has been resolved.
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