Google is currently testing a controversial change wherein Local Service Ads (LSAs) may appear without the recognizable green checkmark, which is designed to signify trustworthiness. This testing has sparked outrage among users, particularly Anthony Higman, who believes the checkmark is crucial for maintaining the integrity of the advertising platform. Advertisers have reported inconsistencies, as some ads appear with the badge while others do not, leading to feelings of confusion and frustration. Higman also highlighted occurrences of ads displaying a checkmark despite being from unverified advertisers, compounding the issue for users seeking reliable services.
Google is testing a feature where Local Service Ads do not have the Google Screened checkmark, troubling advertisers like Anthony Higman.
Higman expressed frustration, stating the platform's main value was the trust earned through the Google Screened or Google Guaranteed badges.
The ongoing test has led users to see Local Services Ads both with and without the green checkmark within a minute, raising concerns over inconsistencies.
There are standalone Local Service Ads showing green checkmarks despite not being verified advertisers, causing confusion among users.
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