A federal judge found Google to be a monopolist in the online advertising market, marking a significant decision under US antitrust law. The ruling, made by Judge Leonie Brinkema, identified Google's exclusionary practices and its monopolization of the advertising technology landscape as harmful to competitors and consumers. Specifically, Google's integration of ad services was deemed unlawful, with implications for circulation and consumer choice. This follows a previous ruling on Google's search monopoly, indicating growing scrutiny on the company's market practices.
In addition to depriving rivals of the ability to compete, [Google's] exclusionary conduct substantially harmed Google's publisher customers, the competitive process, and ultimately, consumers of information on the open web.
Google was found to have violated Section 2 of the Sherman Act, by willfully acquiring and maintaining monopoly power in the open-web display publisher ad server market and the open-web display ad exchange market.
Collection
[
|
...
]