Google has launched a new film and TV production initiative named 100 Zeros, in partnership with Range Media Partners, to enhance its brand image and promote its technology. The initiative focuses on identifying and funding projects that can showcase Google's innovative products, especially targeting the younger demographic. By supporting indie films and integrating its technological features into entertainment, Google seeks to foster a positive perception of tech culture while building relationships with the creative community, leveraging platforms like social media to extend its reach and cool factor.
Google's 100 Zeros initiative aims to enhance its image by producing films and shows that promote its products while engaging with the creative community.
Through 100 Zeros, Google seeks to positively influence perceptions of tech by integrating its products into pop culture and supporting indie projects.
The partnership with Range Media Partners focuses on projects that utilize Google's technology, aiming to reach younger audiences and showcase the innovative features.
By subtly backing films like 'Cuckoo', Google is leveraging entertainment as a means to market its tech while showing commitment to young creators and narratives.
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