"You will manage relationships with GEO players, treating them as an influencer channel to steer the GEO ecosystem and support brands and Google."
"Utilizing your technical experience with the Measurement and AI stack and cross-functional teams, you will simplify Google for partners, shape the GEO ecosystem to prioritize Google surfaces."
"I hope they work with those GEO partners to reel in risky or spammy tactics to game AI search. This can be a good thing."
"SEO's punching air right now."
Google's new job listing for a GEO Partner Manager emphasizes transitioning from Generative Engine Optimization discovery to ecosystem advocacy. The role involves managing relationships with GEO influencers, simplifying Google for partners, and shaping the GEO ecosystem. Responsibilities include leading C-Suite strategy, providing feedback to internal teams, and utilizing technical experience with Measurement and AI. Reactions on social media reflect mixed feelings about the position, with some expressing concern over SEO implications and others hopeful for improved practices in AI search.
Read at Search Engine Roundtable
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