A federal judge ruled that Google illegally dominated markets for online advertising technology, specifically in publisher ad servers and ad exchanges. The ruling could lead to a breakup of its advertising products, allowing prosecutors to seek the sale of Google Ad Manager. This follows ongoing scrutiny from the U.S. government over Google's business practices in online advertising. The case presents a critical moment for antitrust enforcement, as Google faces pressure from multiple fronts regarding its dominance in the digital market and the potential sale of assets.
Alphabet's Google illegally dominated two markets for online advertising technology, as ruled by a federal judge in a significant antitrust case.
The ruling allows for prosecutors to argue for a breakup of Google's advertising products, particularly its Google Ad Manager.
Google was accused of using classic monopoly-building tactics to eliminate competition in the online ad market.
The case highlights ongoing antitrust scrutiny of Google, with its practices facing challenge from multiple U.S. courts.
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