A federal judge has concluded that Google maintains an illegal monopoly in the online advertising sector, particularly in the publisher ad server and ad exchange markets. This ruling follows a case initiated by the Justice Department and 17 states in January 2023, asserting Google's antitrust violations. The ruling noted that, while Google had abused its monopoly power leading to anticompetitive practices that hurt product quality, the plaintiffs did not successfully establish a relevant market for advertising networks. Google faces potential structural changes in its business due to this ruling, particularly as advertising is its main revenue driver.
Google's monopolies in the publisher ad server and ad exchange markets... have enabled Google to introduce a series of anticompetitive policies, practices, and technology changes to its sell-side ad tech tools that were not in its publisher customers' best interests.
These changes decreased product quality and harmed competition by further entrenching Google as the dominant company in open-web display advertising. Google made these changes, despite customer complaints, by exploiting its durable monopoly power.
Collection
[
|
...
]