Google will no longer pursue its plan to cut off support for third-party cookies in Chrome, offering user-controlled privacy features instead.
An updated approach by Google in Chrome will allow users to make informed choices about third-party cookies and adjust them at any time.
The complexity of transitioning to new privacy tools in Chrome will require effort from publishers, advertisers, and other industry participants.
Third-party cookies have stirred privacy concerns as they enable advertisers to track users, while regulators acknowledge flaws in privacy protections.
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