Google Ads is enhancing its Ads Transparency policy by requiring that the payment profile name be displayed as the payer name for verified advertisers from May 2025. For verified agency accounts, the client's payment profile will serve as the payer name if it differs from the verified advertiser name. This change aims to increase transparency in ad payments. Additionally, starting June 2025, advertisers will be allowed to edit their displayed payer name, improving the accuracy and visibility of information for consumers regarding who is funding the ads.
In May 2025, Google will display the payment profile name as the payer name for verified advertisers. This update enhances transparency regarding ad payments.
Advertisers will be able to edit their displayed payer name in June 2025 under the billing section. This allows for better customizable identification.
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