"The new layout features review data—not just for the company itself, but also for each specific location, which could come back to bite some firms."
"Companies can no longer rely solely on their overall brand rating, as specific locations with poor reviews will now be visible."
"The swipeable horizontal carousel of locations associated with an ad could be highly valuable for businesses with multiple locations."
Google Ads is testing swipeable multi-location assets that enhance Location Assets with additional information. The new layout displays review data for each specific location, not just the overall company rating. This change could negatively impact businesses with poor reviews at specific locations, as these will now be visible to potential customers. Additionally, a swipeable horizontal carousel of locations associated with an ad was observed, which could benefit businesses with multiple locations, although it was not functioning properly during the test.
Read at Search Engine Roundtable
Unable to calculate read time
Collection
[
|
...
]