"Google is testing appending "learn more" links to the end of the Google search ads text. So the Google Ad will have its normal ad description and at the end, Google is testing adding "Learn more" with an arrow to the right, in blue anchor underlined text. This test was spotted by Anthony Higman who shared a screenshot on X - he said, "The New Stupid "Lean More" Links Are Now In Paid Ads!!!" He added, "clicking the "Learn more" thing takes you direct to the landing page.""
"This is similar but different from the read more links Google rolled out last week in the organic search results. It is also different from the tests we saw in July. I assume these will increase click-through rates on these search ads. Forum discussion at X."
Google is testing adding "Learn more" links appended to the end of paid search ad descriptions, shown as blue underlined anchor text with a right arrow. The standard ad description remains and the added element appears at the end of the ad copy. A screenshot posted on X shows the link and a caption reading "The New Stupid "Lean More" Links Are Now In Paid Ads!!!" and notes that clicking the link takes users directly to the landing page. The format differs from recent organic "read more" links and from July tests. These appended links will likely increase click-through rates on search ads.
Read at Search Engine Roundtable
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