"Choose which partners you want to run your advertisements with. Search partners consist of hundreds of non-Google websites or Google Display Network: The Google Display Network includes more than 2 million websites and apps."
"Google did come out with full channel reporting but this takes it to the next level."
Google Ads is introducing a feature called Partners in Alfa, allowing advertisers to select whether to run ads on the search partner network or the Google Display Network. This feature was identified by Adriaan Dekker, who credited Renaldo Spin for discovering the setting within the PMAX placement test. The search partner network includes numerous non-Google websites, while the Google Display Network encompasses over 2 million websites and apps. This development follows the introduction of full channel reporting by Google.
Read at Search Engine Roundtable
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