"Strangely enough you must only choose search to get standard shopping when this used to be seperate."
"certainly not perfect but seems like an improvement vs. previous setup flows. But yeah I agree on Shopping; that should be it's own thing in the selector. Wonder why its not?"
"When I asked my Google reps about which to use, Pmax feed only vs Shopping, they told me all their R&D is going into Pmax and to go that route. So this change only confirms that."
"I think its a good change. Also I think switching the order of something like this can sometimes be a good thing and have us really look at what we are doing and not be stuck in that robot same format over and over again."
Campaign setup now requires users to select campaign types rather than ad formats, with an "all" option for Performance Max (PMax) or individual choices for Display, Search, Discover, and others. Standard Shopping access appears tied to selecting Search rather than existing as a separate selector. Industry reactions include views that the flow may push advertisers toward PMax, notes that Google’s R&D focus is shifting to PMax, concerns about accidental inclusion of PMax, and questions about where Maps and Play Store app campaigns will be categorized. Opinions are mixed on whether the new order improves setup clarity or reduces control.
Read at Search Engine Roundtable
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