The Google Ads Mystery Shopping Rating can significantly influence a store's overall rating on Google, as highlighted in a recent forum discussion. A Google representative clarified that while customer reviews contribute to ratings, the 'Mystery Shopping Rating' also plays a vital role. In a particular case, despite a store accumulating numerous high reviews, its average rating remained lower due to a 3.5 Mystery Shopping Rating. This information sheds light on the complexities behind Google store ratings and indicates ongoing developments in Google's rating process.
The overall store rating on Google is influenced not only by customer reviews but also by a lesser-known 'Mystery Shopping Rating' that can affect the final score.
A Google representative confirmed that the 'Mystery Shopping Rating' score can account for discrepancies in overall ratings compared to recent high customer reviews, as in the case of a store with 3.6 rating despite receiving mostly 4 & 5 stars.
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