Google Ads MCC Accounts Gaining Channel Performance Reporting

"This does not seem to have been rolled out to all advertisers yet, but Mike Ryan noticed it was rolling out on some of his MCC accounts. Channel performance reporting helps you understand how your Performance Max campaign is delivering results across Google's full range of channels and inventory. On the channel performance page, you'll find a campaign-level performance summary along with data visualization to help you determine which channels you're engaging customers on and how they're contributing to your conversion goals."

"Some Google Ads MCC, Manager Accounts, are seeing channel performance reporting. We've seen the report roll out to advertisers over the past year or so. But now it is rolling out on the higher MCC-level. Google has said this is coming but I have not seen anyone see it in the wild until now. Here is the screenshot Mike Ryan sent me: Forum discussion at LinkedIn."

Google Ads Manager (MCC) accounts are beginning to surface channel performance reporting for Performance Max campaigns. The channel performance page provides campaign-level summaries and visualizations that reveal delivery across Google's channels and inventory. The report identifies which channels are engaging customers and how those channels contribute to conversion goals. The channel performance report has been available to individual advertisers over the past year. The rollout has expanded to some higher-level MCC accounts, but the feature remains limited in availability and is not yet present across all manager accounts.

Read at Search Engine Roundtable