"Google Ads has supposedly added more integration between the main Google Ads platform and reporting and the niche Local Service Ads platform. Some can now see conversion tracking actions in the Google Ads interface. Lori Gilstrap posted on LinkedIn, "I found a new conversion tracking action in the Google Ads interface today for Local Service Ads (LSA). It's a Phone Call Conversion Action created by Google and it's counting leads.""
"Lori Gilstrap posted on LinkedIn, "I found a new conversion tracking action in the Google Ads interface today for Local Service Ads (LSA). It's a Phone Call Conversion Action created by Google and it's counting leads." She shared this screenshot showing those LSA phone call conversions in the Google Ads interface. Here is it: Lori added, "Very interesting, since I would love for LSAs to be within the same platform, but I don't think that will happen. Maybe Google has added this for reporting.""
Google Ads has added increased integration between the main Google Ads platform and the Local Service Ads (LSA) platform, enabling some users to view LSA conversion tracking actions inside the Google Ads interface. A Google-created Phone Call Conversion Action appears to be counting LSA leads. A screenshot shows LSA phone-call conversions visible within the Google Ads reporting view. The change suggests closer reporting-level linkage between LSAs and standard Google Ads, while full management parity or migration of LSAs into the main platform remains uncertain. The appearance of conversions in the interface may primarily support consolidated reporting at this stage.
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