"Ginny Marvin, the Google Ads Liaison wrote on X, Campaign total budgets are now in open beta for Search, PMax, and Shopping globally! She said it is designed for fixed budgets for short-term promotions/seasonal pushes, the duration is 3 to 90 days and the pacing is for Smart adjustment based on demand (no forced 'burst' spending at the start or end of the campaign)."
""Instead of making daily manual tweaks to keep pace, campaign total budgets optimize your spend and aim to fully and effectively utilize your budget by your end date. Whether you're running a 72-hour test or a month-long activation, you can launch with confidence knowing you won't overspend or miss out on opportunities. Your campaign will stay on track for your budget goals without the need for daily maintenance," Google added."
"How do campaign total budgets and average daily budgets differ? Campaign total budgets: This option is ideal when you have a set amount you want to spend over a specific period. It takes into account how much has been spent so far and adjusts spending daily to attempt to spend the total budget in the remaining days. There are no daily spending limits, and you will never be charged more than your total budget."
Campaign total budgets are available in open beta for Search, Performance Max, and Shopping campaigns, allowing advertisers to set a fixed budget for a defined period. Budget durations can run from 3 to 90 days and are intended for short-term promotions, seasonal pushes, or tests. Pacing uses Smart adjustment based on demand to avoid forced spending bursts while optimizing daily spend to fully utilize the total budget by the end date. There are no daily spending limits, and advertisers will never be charged more than the campaign total. The feature reduces the need for daily manual budget management.
Read at Search Engine Roundtable
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