"First off, Google is rolling out new AI-powered image enhancement options for demand gen and app campaigns, with Animated images, which, as it sounds, generates moving variations of your assets, and Adaptable designs, which will add branded-style text overlays to your images. So now, you'll have additional options to create more assets, without any additional work at your end, while you'll also be able to adjust image aspect ratios quickly and easily, so you can expand your campaigns across more surfaces."
"Google's also rolling out video enhancements, so you can create versions of your video content in different orientations to better fit the screen they're displayed on. Google's AI intelligently rotates or scales your video to generate new aspect ratios while maintaining the original content. Additional video versions are automatically published if they pass a quality review. You'll also be able to create shorter versions of your video content, with Google AI selecting key moments to re-form into Shorts for more promotional options."
"Google's also rolling out Asset Uplift A/B Experiments to Demand Gen campaigns, via the Experiments element of your campaign set up. Demand Gen experiments allow advertisers to test all variations of their image and video campaigns. Experiments can be conducted with creatives, audiences, product feeds, and bids. At this time, we do not recommend testing budget as a variable. So you'll have more options to test the viability and value of your promotions, while Google's also rolling out new suitability controls and excluded content themes, offering you more control over your Demand Gen placements."
Google rolled out AI-powered image enhancements for Demand Gen and app campaigns, including Animated images that generate moving variations and Adaptable designs that add branded-style text overlays. Image aspect ratios can be adjusted quickly to expand campaigns across additional surfaces. Video enhancements create orientation-specific versions by intelligently rotating or scaling content while maintaining original material; high-quality variants are auto-published and AI can produce shorter clips by selecting key moments for Shorts. Asset Uplift A/B Experiments enable testing creatives, audiences, product feeds, and bids (budget testing not recommended). New suitability controls and excluded content themes increase placement control. Pathmatics-provided creatives can be reused in Google Ads.
Read at www.socialmediatoday.com
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