Google has introduced a new Google Ads ad strength guide, designed to assist advertisers in enhancing the effectiveness of their ads. This guide emphasizes understanding ad strength as a feedback mechanism that aids in structuring asset groups optimally. It includes best practices for various asset types, including text, images, videos, logos, and URL expansions. By following this structured approach, advertisers can ensure their asset groups are well-prepared to maximize performance across different inventory, ultimately leading to better ad results.
Ad strength is a real time feedback tool to guide you on the best practices for optimal asset group set-up to maximize performance across all inventory.
Use the Ad strength indicator in the 'Edit assets' panel to determine if an Asset group is set up for success.
This new Google Ads ad strength guide provides best practices for text, image, video, logo assets, and URL expansion to enhance your ad performance.
Completing the five best practice items outlined in the tutorial ensures your ad assets are optimized for better visibility and effectiveness.
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