The tie-up will help boost the scale of Giant Eagle's Leap Media Network while allowing it to remain an in-house operation for the grocer.
Robinson added that Leap will lean on Rippl to help meld its closed-loop reporting with the technology company's standardized, first-party data metrics.
Rippl was designed specifically for regional grocers as well as convenience store chains, providing them with large-scale capabilities by consolidating their retail media platforms.
Rippl currently gives advertisers access to 70 million anonymized shopper profiles, including a significant percentage of Giant Eagle shoppers.
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