From Creators To Haters; BidSwitch Says 'No More Free Scrapes' | AdExchanger

"Much of this content receives millions of views and hundreds of thousands of likes and frequently appears against ads from major brands like JPMorgan Chase and Nationwide. Worst of all, content creators have been able to monetize this type of hateful content without much effort. One anonymous clip farmer says he's been able to earn between $800 and $900 a month and gets his most consistent payouts from racist and Hitler-themed memes."

"Whereas Cloudflare's pay-per-crawl feature sits at the network edge - meaning it blocks AI bots by default, forcing them to either pay or go away - BidSwitch assumes that crawlers are ready to transact and routes them through a typical OpenRTB auction. Here's how it works: An SSP issues a bid request with a minimum crawl price and an associated crawl "identifier." The AI platform (think of it as playing the DSP role) would then respond with its bid, and, if accepted, its crawler gets access to the page."

"Sloppy Work Users are sick of AI slop. Marketers don't care. According to a recent BeReal survey, 47% of Gen Z doesn't like AI content. On the other hand, influencer marketing agency Billion Dollar Boy has determined that users respond well to AI when it generates creative and unique content, rather than, well, slop. The interesting thing here is that, sometimes, people that the content they're seeing is AI-generated - and if they did, that might change their perception."

Extremist and low-quality AI-generated content attracts millions of views, appears alongside major-brand ads, and is monetized by creators, including clip farmers earning hundreds monthly from racist memes. A Dynamic Content Ledger concept would log, price, and route AI crawl requests so publishers can charge for access and platforms can pay at scale. Cloudflare's pay-per-crawl blocks bots at the network edge, while BidSwitch routes crawlers through OpenRTB-style auctions with SSP-set minimum crawl prices and identifiers. In pilot tests, BidSwitch accepted just over half of crawl bid requests, converting that traffic into revenue. Many users dislike AI "slop," but they respond positively to creative, unique AI content.

Read at AdExchanger