French Fashion Retailer Partners with AI Search Firm To Boost Digital Revenue

A French fashion brand partnered with a U.S.-based AI firm to improve online search performance and convert search activity into sales. The AI tools are designed to deliver relevant results even when customers use different search phrases. The platform includes AI ranking that adjusts results using real-time user behavior. It also supports multi-signal ranking, letting brands choose optimization criteria such as excess inventory or profit margins rather than relying only on popularity. The partnership has produced measurable growth, including more than twice the increase in conversions and a 160-times return on investment. The retailer reports that the technology is now core to its digital strategy and helps teams continuously optimize relevance and drive conversions.

"Gmo partnered with Algolia to leverage a menu of AI-powered tools that aim to turn search results into sales, regardless of how the consumer may phrase their online search."

"Algolia, which has powered more than 1.75 trillion queries for over 18,000 businesses globally, announced the partnership in a statement on Tuesday. These AI tools include Algolia's AI ranking, which boosts popular search results based on real-time user behavior."

"The tech firm distinguishes its AI-powered search platform from others in the market that otherwise prioritize a product's popularity in a search results. For example, its "Multi-Signal Ranking" tool allows brands to select which criteria to prioritize, such as those that have excess inventory or those that have high profit margins for the company, which the AI would then optimize for the best search results."

"Elsa Souillart, category manager at Gmo, said in a statement that Algolia how now become core to their digital strategy. "Beyond delivering exceptional returns, it has helped us build a more intuitive, seamless search journey for our customers, whilst equipping our teams with the tools to continuously optimize relevance and drive conversions," she said."

Read at WWD