"The business is pulling its EMEA operations and activities back into its headquarters in Paris, France just seven months after it set up a London base. Executives in London were tasked with selling to media agencies the Adikteev's MotionLead technology, which creates bespoke mobile ad units, and it is understood that the first local campaigns for the formats had been secured."
"Prior to the closure, the team were exploring how best to get its premium ad formats on more media platforms; whether it was by plugging into agency trading desks or by continuing to sell the formats direct in the hope that they'd land big deals. In a statement sent to The Drum by managing director Juliette Pasquet, the business said it wants to regroup all activities in one single place as part of its EMEA strategy, given that international budgets are managed there already."
Adikteev has closed its London office and dismissed all five local employees while relocating EMEA operations to its Paris headquarters. The London team had been responsible for selling MotionLead bespoke mobile ad units to media agencies and had secured initial local campaigns. The team had been evaluating distribution via agency trading desks versus direct sales to secure larger deals. The consolidation responds to the fact that international budgets are managed from Paris, prompting a regrouping of EMEA activities into a single location. Adikteev intends to continue working with UK-based agencies from its Paris base.
Read at The Drum
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