"The testing with 'select advertisers' of white lists on the off-Facebook, app-based Audience Network, and in-stream video ads on Facebook. The roll-out of another white listing tool through 'dynamic content sets', which will allow partners to update and adjust video content placement 'routinely'. This will be open to advertisers currently working with Integral Ad Science, OpenSlate and its new brand safety partner, Zefr."
"The creation of a one-stop shop to create block lists, get delivery reports and set inventory filters within Business Manager or Ads Manager. This means advertisers will be able to create a master brand safety setting that can be applied to all of their campaigns; previously, they had to work on campaign at a time. Additionally, Facebook has begun to form greater relationships with industry bodies."
Facebook enhanced advertiser controls with new whitelisting tools and a consolidated set of brand-safety features. Advertisers already could preview and control ad placements, build block lists and apply inventory filters. New capabilities include testing whitelists for the off-Facebook Audience Network and in-stream video, and a dynamic content-set whitelist available to advertisers working with Integral Ad Science, OpenSlate and Zefr. A unified Business Manager/Ads Manager hub enables creation of block lists, delivery reporting and inventory filters with a master brand-safety setting across campaigns. Facebook is engaging industry bodies and staffs 35,000 people in safety and security roles to remove fake accounts, curb fake news and take down harmful content.
Read at The Drum
Unable to calculate read time
Collection
[
|
...
]