Following the Cambridge Analytica scandal, Mark Zuckerberg faced Congress, prompting Meta to consider new approaches to user privacy. One proposed plan was to offer an ad-free subscription service, allowing users to pay for enhanced privacy instead of being targeted by ads. Despite this idea, Meta opted for reducing data shared with developers and eventually launched the subscription in 2023 in the EU. The 'pay or consent' model, while intended to address privacy concerns, continued to face regulatory scrutiny even after a price cut in late 2022.
In response to the backlash from the Cambridge Analytica scandal, Meta's board considered offering an ad-free subscription to improve user privacy and public perception.
The 'pay or consent' model for Meta's subscription service faced criticism from regulators, yet it reflects ongoing challenges in balancing privacy and revenue.
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