"It's like talking about e-commerce in the early days of Internet,"
"When someone opened an online store amid all of the poorly designed information sites and grubby porn purveyors, it just felt alien... Or imagine if you tried to explain Twitch to someone 15 years ago."
"It's just more proof that we're all dancing to Zuckerberg's choice of music,"
"Whose business are you helping if you invest time or money in something nobody currently wants?"
Facebook rebranded to Meta as part of its metaverse ambition. A YouGov survey of 876 US adults found one-third have never heard of the metaverse, with 41% of those aged 45–64 unaware. Only 31% report a very good or somewhat good understanding of what the metaverse is. Overall consumer interest in participating stands at 36%, led by 18–29-year-olds (51%), followed by ages 30–44 (43%), 45–64 (32%) and 65+ (19%). Two-thirds of respondents have never played in shared virtual environments; 52% of 18–29 and 43% of 30–44 have such experience.
Read at The Drum
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