"79% of marketers boosted AI investment in the past year, and 77% plan to shift more ad budget from traditional creator content toward AI-driven campaigns over the next 12 months. Nearly three in four believe AI will expand total creator economy ad spend in 2026, suggesting it's now viewed as a growth engine, not a cost saver. AI adoption is also near-universal among creators: 87% say they used AI tools more this year, and 86% expect to use them even more next year."
"Consumer enthusiasm for AI-generated creator work has dropped from 60% in 2023 to 26% in 2025, as feeds overflow with what viewers deride as "AI slop"-uninspired, repetitive, and unlabeled content. Still, audiences aren't rejecting AI outright. Thirty-eight percent of consumers say it can improve content quality, and 41% credit it with increasing representation and diversity in creator media. Younger consumers remain more open to the technology-40% of 25-34-year-olds prefer AI-enhanced content-but overall trust and excitement are cooling."
Most marketers increased AI investments for creator content, with 79% boosting spend and 77% planning to reallocate ad budgets to AI-driven campaigns. Nearly three in four expect AI to expand creator-economy ad spend in 2026. Creators widely adopted AI tools: 87% used them more this year and 86% expect increased use next year. Marketers report efficiencies: 81% cite better cost control and 73% say AI-assisted content outperforms human-only work. Consumer enthusiasm fell from 60% in 2023 to 26% in 2025, though 38% see quality gains and 41% note improved representation. Younger audiences remain more receptive. Platforms must balance AI features with creator authenticity, transparency, intent, and creative quality.
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