""cleaning up""
""Both the businesses have been operating as friendly competition,""
Everstone Capital is combining Wingify and AB Tasty to form a digital experience optimization company exceeding $100 million in annual revenue. The combined business will serve more than 4,000 customers globally and derive about 90% of revenue from the U.S. and Europe. Teams will span North America, Latin America, Europe and the Asia-Pacific region. Wingify co-founder Sparsh Gupta will lead the merged entity as CEO and Everstone will remain the largest institutional shareholder. Everstone is injecting additional capital to clean up AB Tasty's cap table, using cash plus equity rollover, and the merged company will invest in AI-led capabilities while maintaining customer experience in the near term.
#private-equity #mergers--acquisitions #digital-experience-optimization #ab-testing #ai-in-marketing
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