Marvel Studios is striving to overcome superhero fatigue and falling box office returns with a new marketing strategy that targets cinephiles. With diminishing popularity and mixed reviews for recent films, Marvel recognizes the need for innovation. Despite the strong showing of blockbuster 'Deadpool & Wolverine', 'Captain America: Brave New World' performed mediocrely. The quirky marketing for 'Thunderbolts', inspired by tasteful studios like A24, indicates a strategic direction change. While initial box office numbers for 'Thunderbolts' were underwhelming, critical scores have been promising, suggesting potential for future recovery in audience interest.
Marvel's shift to appeal to cinephiles with its marketing strategy for 'Thunderbolts' reflects an awareness of the need to reinvigorate interest in superhero films.
As superhero fatigue sets in, Marvel's past successes and diminishing box office returns highlight the urgency for the studio to reinvent its approach.
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