#superhero-fatigue

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fromBusiness Insider
3 days ago

What's working and failing at movie theaters this year, from 'Sinners' to 'Snow White'

The US box office has seen an 18.1% increase this year, yet it's far from the booming days of the late 2010s when blockbuster franchises dominated.
Film
Marketing tech
fromBusiness Insider
1 month ago

Even Marvel has superhero fatigue. Its 'Thunderbolts*' marketing appeals to a new audience: cinephiles.

Marvel is combating superhero fatigue by adjusting its marketing strategy to appeal to cinephiles.
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