fromBusiness Insider3 weeks agoWhat's working and failing at movie theaters this year, from 'Sinners' to 'Snow White'The US box office has seen an 18.1% increase this year, yet it's far from the booming days of the late 2010s when blockbuster franchises dominated.Film
Marketing techfromBusiness Insider2 months agoEven Marvel has superhero fatigue. Its 'Thunderbolts*' marketing appeals to a new audience: cinephiles.Marvel is combating superhero fatigue by adjusting its marketing strategy to appeal to cinephiles.