"Euronews, a global media leader delivering independent news across TV and digital platforms, achieved significant year-over-year growth in programmatic advertising revenue in July 2025, following the integration of Opti Digital's wrapper. With direct campaigns at the core of its monetisation strategy, Euronews aimed to grow programmatic ad revenue without affecting premium deals. Operating across multiple regions and working with a variety of technical partners, the publisher sought a solution that would simplify ad operations, give greater control over inventory, and maintain a seamless experience for its audience."
""Opti Digital has been exactly the partner we needed, far exceeding our expectations. Since implementing their solution, we've seen exponential growth in digital revenue, ad yield, inventory quality, user experience, and web performance. The time we've saved in ad operations has been a game-changer, allowing our team to focus on strategy and growth instead of day-to-day technical processes," said Tom Roche, VP Digital Commercial Strategy & Revenue Development at Euronews."
"Following a competitive Request for Proposal process, Euronews adopted Opti Digital's wrapper in March 2025. The platform provides a flexible, all-in-one solution designed to enhance ad inventory quality, increase demand, and maximise both profitability and overall site performance. Its lightweight setup has safeguarded Euronews' SEO strategy, made ads load three times faster year-on-year, and preserved key metrics such as Core Web Vitals. The results were tangible: programmatic revenue saw substantial growth compared with July 2024, prior to full integration."
Euronews integrated Opti Digital's wrapper in March 2025 after a competitive RFP to grow programmatic ad revenue while preserving premium direct deals. The Opti Digital platform delivered a flexible, all-in-one solution to enhance ad inventory quality, increase demand, and maximise profitability and site performance. The lightweight implementation protected SEO, made ads load three times faster year-on-year, and preserved Core Web Vitals. Real-time analytics on ad density, revenue per pageview and per article, and traffic source enabled continuous optimisation and reconciliation of audience and ad revenue data, reducing ad operations effort and supporting strategic focus.
Read at Exchangewire
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