"The era when blockchain in marketing was seen merely as an expensive toy for PR departments has finally come to an end. Today, instead of expiring points and closed ecosystems, businesses are increasingly choosing the transparency and liquidity enabled by decentralized ledgers."
"Enable3 is a comprehensive blockchain loyalty platform that allows businesses to launch a fully branded Web3 program without the need for a dedicated development team. It is a white-label solution that turns "boring" points into liquid digital assets that users truly own. The platform shines with its flexibility: you can set up gamified mechanics (daily streaks, quests, referrals) and integrate them into your existing app via API or use their no-code tools."
"If your business operates with massive datasets, as airlines or large hotel chains do, Loyyal is perhaps the most powerful tool on the market. They use Hyperledger Fabric to create the Internet of Loyalty. This is why their solution can process thousands of transactions per second with minimal fees while providing full transparency of reward history for all participants in the chain. This is enterprise-level, where stability matters more than hype."
Blockchain-based loyalty has progressed from PR experiments to practical retention infrastructure. Decentralized ledgers deliver transparency and liquidity, replacing expiring points and closed brand ecosystems. Web3 solutions can convert ephemeral "thank you" points into liquid assets such as tokens, NFT badges, or exchangeable currency. The market offers a spectrum of platforms, from infrastructure giants to specialized startups. Enable3 provides a white-label, no-code/API approach with gamified mechanics and user-owned digital assets. Loyyal leverages Hyperledger Fabric for enterprise-scale throughput, low fees, and transparent reward histories. Hang reimagines membership through evolving NFTs tied to customer activity.
Read at London Business News | Londonlovesbusiness.com
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