Dutch Uptmz acquired by Aizy to build one AI ad platform across Google, Microsoft and Meta

A Breda-based AI marketing firm acquired Uptmz, a performance-advertising platform, and merged both into a single system serving more than 600 customers. The combined platform covers advertising across Google, Microsoft, and Meta. Uptmz’s automation software is paired with Aizy’s AI optimization and a bench of performance specialists. Financial terms were not disclosed. Customers from both platforms move to the integrated system, with options to run campaigns themselves, use specialists for support, or hand over full campaign management. Uptmz developed over seven years with a focus on scalable automation for Google and Microsoft ads. Aizy, newly established, built around AI intelligence and human support rather than raw tooling. The deal reflects a shift toward integrated platforms combining software, strategy, and services.

"The combined platform spans advertising across Google, Microsoft and Meta, pairing Uptmz's automation software with Aizy's AI optimisation and its bench of performance specialists. Customers of both will move onto one integrated platform, able to run campaigns themselves, lean on specialists, or hand over the whole job. Financial terms were not disclosed. The two halves come at the problem from different ends."

"Uptmz grew out of the Dutch agency group Springbok Group and spun out as an independent company in 2022, building over seven years into a technically strong, scalable platform for Google and Microsoft ads, weighted towards automation. Aizy, barely a year old, has built in the other direction, starting from AI intelligence and human support rather than raw tooling. That contrast is the stated logic of the deal."

""This combination gives us the best of both worlds," said Stefan Nuijten, Aizy's founder, describing user-friendly software on one side and real intelligence on the strategy and execution side, and claiming a lead over the rush of similar initiatives that have appeared lately. Vincent Stoit, co-founder of Uptmz, said companies increasingly want a multichannel approach and strategic support that goes beyond software alone, and that Aizy could carry his platform into its next phase."

"The wager beneath the language is that the market for advertising software is consolidating away from single-purpose AI tools and towards integrated platforms. Plenty of products optimise one channe"

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