DoubleVerify announced DV AI Verification™, a new offering to help advertisers identify and manage AI agent interactions and avoid low-quality AI-generated content. The offering builds on monthly analysis of nearly 2 billion interactions with declared and undeclared AI agents through a deep intelligence layer for transparency, accountability, and performance. DV AI Verification™ will be generally available later this year with additional capabilities rolling out through 2026. An industry-first Agent ID Measurement enables advertisers to identify and measure ad engagement with AI-powered chatbots to help maximize advertising ROI. DV presents an independent, cross-platform technology stack purpose-built to help marketers manage AI agents and AI-impacted environments while improving content alignment and reducing wasted impressions.
"DoubleVerify, the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today (4th November, 2025) announced DV AI Verification™, a new offering designed to help advertisers identify and manage AI agent interactions and avoid low-quality AI-generated content. The launch marks a major step in DV's broader investment in AI-focused technologies that enable advertisers to navigate and engage confidently in an increasingly complex AI-driven ecosystem."
"From declared agents powered by platforms such as ChatGPT, Claude, and Perplexity to undeclared, potentially malicious AI bots - as well as emerging personal and retail agents - advertisers are being challenged to navigate a digital ecosystem populated by a new generation of opportunities and threats, said Mark Zagorski, CEO of DoubleVerify. Add to that a content landscape increasingly flooded with low-quality, AI-generated material, and marketers are facing a surge of brand suitability concerns and wasted impressions."
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