""We are proud to be the first measurement provider to achieve MRC accreditation for TikTok video viewability reporting. As advertising investment continues to grow across video-centric social platforms like TikTok, independent verification plays a critical role in ensuring transparency and accountability.""
""This accreditation demonstrates DoubleVerify's continued commitment to independent validation of compliance and the importance of accurate measurement in the evolving digital advertising landscape.""
DoubleVerify has achieved Media Rating Council accreditation for TikTok video viewability, becoming the first measurement vendor to do so. This milestone reflects the company's commitment to high standards of measurement accuracy and transparency. The accreditation includes direct measurement and reporting of video ads on TikTok, covering impressions and viewability metrics. Advertisers can now evaluate campaign effectiveness with greater confidence through accredited measurement informed by extensive historical ad transactions. Reporting is available via the DV Pinnacle platform, extending existing accreditation for open web inventory to TikTok campaigns.
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