A significant legal battle regarding Google's advertising business is set for September, led by the US Department of Justice's push for a breakup of Google's ad tech operations. This follows a ruling that found Google illegally monopolized crucial online ad segments by tying its publisher ad server to its ad exchange, limiting competition. Judge Brinkema authorized the trial to explore remedies focused on restoring competition, particularly emphasizing Google's negative impact on publishers and consumers while noting it did not monopolize advertiser tools.
The US Department of Justice is pursuing a breakup of Google's advertising business, seeking to divest key operations to restore competition in the digital ad market.
Judge Brinkema's ruling emphasized that Google's actions harmed publishers by restricting competition, yet she did not find a monopoly over advertiser-facing tools.
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