At the IAB NewFronts event, Edgar Hernandez, the Chief Strategy Officer of My Code, underscored the critical distinction between diversity, equity, and inclusion (DEI) and the broader implications it has for brands seeking growth. My Code has evolved over the past decade, addressing the underrepresentation of Hispanic, Black, AAPI, and LGBTQ+ communities within the digital ad ecosystem. Their approach combines data and cultural insights, driving meaningful connections between brands and diverse audiences by recognizing culture as a growth engine rather than a trend.
"I think some brands are still confusing DEI with diversity," says Edgar Hernandez... marketing to diverse audiences isn't about politics. It's about growth."
"The internet was broken," Hernandez says, "and no one was fixing it."
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