"TikTok's out-of-phone initiative extends the platform's creative energy and entertainment beyond the mobile experience, allowing audiences to discover the content they love outside the phone, in the physical world. The partnership enables campaigns to appear on premium, high-visibility DOOH screens, like JCDecaux, Ocean Outdoor or Bauer Media, located in key urban areas, high-traffic zones, and spectacular screens at landmark locations, ensuring strong visibility and impact."
"For brands and agencies, this collaboration opens new creative possibilities by combining TikTok's mobile reach with the scale and impact of digital out-of-home. Extending TikTok campaigns to DOOH allows advertisers to take the stories, creators, and emotions that thrive on the platform, creating continuity and repetition between the mobile experience and public spaces. The complementarity between social and digital out-of-home also creates a powerful halo effect."
Displayce and TikTok partner to bring TikTok campaigns from mobile devices onto premium digital out-of-home (DOOH) screens across Europe. Campaigns run on high-visibility networks including JCDecaux, Ocean Outdoor and Bauer Media in key urban and landmark locations. The collaboration blends full-motion creative production with delivery expertise to adapt TikTok storytelling for large-format screens. Brands and agencies gain continuity between mobile and public spaces, leveraging creators, stories and emotions from the platform. Complementary use of social and DOOH can boost campaign effectiveness by up to 20% (IPA Databank). Large-format screens enhance visibility, engagement, awareness and message recall in contextually relevant environments.
Read at Exchangewire
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