"Displayce, a pioneering technology suite specialising in out-of-home (OOH) advertising, announces the appointment of Matt Hamill as head of sales UK. Based in London, he joins an award-winning local team and will contribute to accelerating Displayce's growth and visibility in the UK market. Established in the UK since 2023, Displayce enables advertisers and agencies to activate programmatic DOOH at scale, with access to a local inventory of more than 35,000 digital screens operated by 57 media owners, including JCDecaux, Global, Ocean Outdoor, and Bauer Media Outdoor."
"As DOOH now represents 66% of total OOH advertising spend in the UK, a £1.4bn market according to the DPAA UK Omnichannel Study 2025, Matt's appointment reflects Displayce's ambition to support the continued adoption of programmatic DOOH across agencies and brands. With 20 years of experience in media, Matt brings a strong understanding of both traditional out-of-home and ad tech environments."
Displayce has appointed Matt Hamill as head of sales UK, based in London, joining an award-winning local team to accelerate growth and visibility across the UK market. Displayce has operated in the UK since 2023 and offers programmatic DOOH at scale with access to over 35,000 digital screens from 57 media owners. DOOH represents 66% of total OOH spend in the UK, a £1.4bn market per the DPAA UK Omnichannel Study 2025. Hamill brings 20 years of media experience, including nine years supporting ad tech companies, and will work with agencies, brands and media owners to strengthen demand, commercial partnerships and scale programmatic DOOH.
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