Discord plans to introduce third-party ads on its mobile platform starting June 2025, allowing users to earn game rewards by engaging with video ads. This initiative follows the successful rollout of a similar advertising strategy on PC and consoles. The ads, designed to be non-intrusive, will appear in a Quest bar that users can interact with voluntarily. This move is seen as a strategic evolution, as Discord seeks to create a player-centric ad experience while potentially increasing revenue as the company heads towards an initial public offering.
"Expanding our advertising platform to mobile is an obvious, natural evolution in our strategy," said Discord's product leader, Peter Sellis. "Our mission is to create the most authentic, player-centric advertising platform in the galaxy."
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