Digitale Medier 1881, a prominent digital platform in Norway, has successfully improved its advertising monetisation using Pubstack's server-side ad management technology. This implementation, completed in just one week, has yielded remarkable benefits, including a 33% increase in bid density and over 10% growth in programmatic ad revenue. The server-side solution reduces technical workload while allowing for seamless integration of multiple Supply-Side Platforms (SSPs). This transition not only boosts overall performance metrics but also enhances user experience through reduced latency and advanced analytics for data-driven decision-making. Key executives from both companies expressed pride in this successful partnership.
Pubstack's server-side ad management has transformed our approach to monetisation. The seamless integration of multiple SSPs through their intuitive interface has significantly reduced client-side latency, improving both ad performance and user experience. The comprehensive 360° analytics allow us to compare server-side and client-side performance in real time, empowering us to make informed, data-driven decisions that have directly boosted our ad revenue.
We are thrilled to support Digitale Medier 1881 in scaling their ad monetisation with our server-side ad management solution. Our mission is to help publishers take full control of their advertising strategy while simplifying operations. The results achieved by Digitale Medier 1881 highlight the effectiveness of a well-balanced client- and server-side approach.
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