Digiday+ Research: Subscriptions poised to make a comeback as publishers sort out revenue priorities for 2025
Briefly

from Digiday2 months ago
As publishers prepare for 2025, direct-sold ads remain the primary revenue source, but video advertising is gaining ground as a significant income stream.
Digidayhttps://digiday.com/media/digiday-research-subscriptions-poised-to-make-a-comeback-as-publishers-sort-out-revenue-priorities-for-2025/
Digiday's annual survey revealed that 98% of publishers earn from direct-sold ads, while video ads increased from 84% to 91% in revenue contribution.
Digidayhttps://digiday.com/media/digiday-research-subscriptions-poised-to-make-a-comeback-as-publishers-sort-out-revenue-priorities-for-2025/
Branded content remains important, highlighting how publishers are shifting focus towards direct revenue streams as they navigate an uncertain market.
Digidayhttps://digiday.com/media/digiday-research-subscriptions-poised-to-make-a-comeback-as-publishers-sort-out-revenue-priorities-for-2025/
Despite being a lower priority, affiliate commerce saw growth with 68% of publishers stating they now earn revenue from this source compared to 61% last year.
Digidayhttps://digiday.com/media/digiday-research-subscriptions-poised-to-make-a-comeback-as-publishers-sort-out-revenue-priorities-for-2025/
Read at Digiday
#media-industry #revenue-sources #publisher-priorities #advertising-trends #2025-outlook
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