A recent survey conducted by Digiday+ highlights that publishers are still grappling with traffic declines as their biggest challenge, affecting strategies moving into 2025. In 2024, 45% of respondents identified this issue as paramount, while this year it remains significant at 36%. Economic pressures follow in importance, with 25% citing it as a concern last year, down to 19% this year, suggesting varying improvement levels. Overall, the research indicates that while foundational challenges persist, there may be slight progress on the economic front for the publishing industry.
Traffic declines remain the largest challenge for publishers in both 2024 and 2025, indicating ongoing difficulties in securing site visits.
Economic issues continue to pose considerable challenges for publishers, though a decrease in percentage from last year shows a slight improvement.
Collection
[
|
...
]