According to Digiday's surveys, publishers' events revenue has been trending downward since 2022, with the percentage of publishers making money from events hitting a low in Q1 2024. Fifty-three percent of publishers reported not getting any revenue from events in Q1 2024.
Historically, publishers haven't derived a significant amount of revenue from events according to Digiday's data. The gap between those who get a small amount of revenue from events and those who get none has widened significantly in recent years, indicating a shift away from events as a revenue source.
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