Digiday+ Research: Publishers' programmatic revenue didn't shake out the way they'd hoped, but it's still a bright spot

According to Digiday's data, publishers' hopes for their programmatic ad revenue didn't quite come to fruition this year.

To be more specific, 28% of publisher pros said in Q3 of this year that a large or very large portion of their revenues came from programmatic ads, down from 38% at the start of the year.

However, it's clear that publishers rely heavily on programmatic revenue, and they still see that revenue source as a growing one.

Read at Digiday