A recent Digiday+ Research survey reveals a nuanced outlook for publishers heading into 2025. While sixty percent express optimism for their own companies, only twelve percent feel strongly about it, highlighting wavering confidence. Conversely, forty-one percent are not optimistic about the media industry's future, with only twenty-eight percent showing some hope. This trend indicates that while publishers believe in their own prospects, they remain skeptical about broader industry trends, signifying a landscape marked by uncertainty and mixed emotions as they navigate the upcoming year.
Publishers are optimistic for their individual companies but have a pessimistic outlook on the media industry as a whole, reflecting mixed feelings for 2025.
60% of surveyed publishers are optimistic about their company's prospects for 2025; however, only 12% expressed strong optimism, indicating a lack of confidence.
While 41% of publisher professionals disagree with optimism for the media industry's prospects, 28% expressed some measure of hope for the industry.
The survey illustrates that publishers have stronger faith in their companies compared to the broader media landscape, reflective of mixed sentiments for the future.
Collection
[
|
...
]