In a pivotal move, UK broadcasters Sky, Channel 4, and ITV announced a self-serve TV advertising platform aimed for launch in 2026, streamlining the ad buying process across their combined inventories. Meanwhile, Roku and Amazon are collaborating to create a sizable authenticated CTV audience in the US, enhancing targeting capabilities for advertisers. Additionally, concerns arise around Google's acquisition of Wiz amid antitrust scrutiny after cutting ties with Scale AI due to Meta's investment. Omnicom's full acquisition of Clemenger Group is also noteworthy, indicating continued consolidation in the advertising sector.
Sky, Channel 4, and ITV's self-serve TV advertising platform will revolutionize TV ads by allowing multi-channel campaigns, aiming to improve accessibility and efficiency for advertisers.
The unprecedented partnership between Roku and Amazon is set to form the largest authenticated TV audience in the US, comprising over 80 million connected TV households.
With real-time analytics and a commitment to transparency, the new TV ad marketplace empowers advertisers to execute campaigns with optimized efficiency across premium content.
Antitrust concerns are mounting regarding Google's acquisition of Wiz, further complicated by the recent business decision to sever links with Scale AI after Meta's investment.
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