The Guardian has adopted a 'consent or pay' model, compelling readers who reject third-party cookie tracking to pay for website access. Its new Guardian Ad-Lite subscription option offers un-personalized advertising for a monthly fee, underscoring revenue losses linked to non-personalized ads. Meanwhile, Meta is launching community notes in the US, replacing traditional content moderation, facilitating user-driven content evaluation. Lastly, Amazon Prime has introduced a 24/7 linear TV channel in Germany and Austria, enhancing user experience through repurposed on-demand shows in a linear format.
The Guardian's new model requires readers to pay for access if they refuse third-party cookie tracking, emphasizing the financial strain of non-personalized advertising.
Meta will replace its fact-checking moderation with community notes in the US, allowing users to write and rate contributions to content moderation.
Amazon Prime has launched a 24/7 linear TV channel in Germany and Austria, offering on-demand shows in a linear schedule format for users.
The more readers reject personalized ads, the harder it becomes for The Guardian to generate revenue, prompting a pay-for-access model to sustain quality journalism.
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