"OpenAI's new Ads Manager introduces self-serve capabilities for marketers, enabling real-time tracking of campaign performance and optimization against impressions and clicks without intermediaries."
"Meta has begun removing advertisements that sought to recruit plaintiffs for lawsuits alleging that the company intentionally designed addictive products for young users, following legal pressures."
"The minimum spend requirement for OpenAI's ads pilot has been significantly reduced from $250,000 to $50,000, indicating a strategy to onboard more advertisers quickly."
"More than a dozen ads have been deactivated across Meta's platforms, highlighting issues such as anxiety and depression linked to youth social media use amid rising legal scrutiny."
OpenAI has launched an Ads Manager, allowing advertisers to track campaign performance and optimize without intermediaries. The minimum spend for participation has been reduced from $250,000 to $50,000 to attract more advertisers. Meanwhile, Meta has removed ads from Facebook and Instagram that sought plaintiffs for lawsuits alleging the design of addictive products for youth. This decision follows legal challenges and a recent ruling that found Meta negligent in a case related to social media addiction, leading to increased scrutiny and legal actions against the company.
Read at Exchangewire
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